Email retargeting with Epsilon Accelerate is a great way to engage with users beyond their journey on the website. Abandonment and Back in Stock emails help you recover prospects, maximize conversions and create a very tailored, custom user experience.
Abandonment
Re-engage users who abandon their onsite journey by triggering personalized emails that guide them back to exactly where they left off. Abandonment emails can be utilized for:
Use Case | Description | Requirements |
Basket Abandonment | User exits website with items in cart. User gets email with items in cart with a CTA to continue to checkout. | scrape basket items (product picture, ID, Name, Quantity, Value, Total basket value, etc.) |
Search Abandonment | User clicks CTA which opens a lead capture overlay. When submitted and user exits site, they get an email with search parameters and CTA to resume search. | scrape product page details (product picture, ID, Name, Quantity etc.) -- if travel, then scrape check in/out dates and location |
Form Abandonment | For multi-steps funnel (like big quote); user exits funnel and we prompt them with a 'Save your quote for later' message. User gets an email when they leave the site. | scrape URL parameters to redirect user back to the step they were in order to save them some time to complete it |
Product Page abandonment | User exits website on product page (for travel this is usually the hotel page), this opens a lead capture overlay. When submitted the user receives details of the product they were looking at and the CTA redirects them back to the PDP. | scrape product page details (product picture, ID, Name, Quantity etc.) -- if travel, then scrape check in/out dates and location |
Customer Service Enquiry | User exits the website which opens a lead capture overlay with a field to ask a question to the customer service team. When submitted the user receives a thank you email notifying them the company has received their request and will get back to them shortly. | no scraping required. same standardised email send to all |
Back in Stock
Notify users when their favorite products are back in stock to drive conversions. Back-in-stock emails consistently show high open and click-through rates, making them a powerful tool for re-engagement.