Dynamic content allows you to dynamically insert personalized content into your campaigns based on a visitor’s behavior, attributes, or session context.
Use live data to change text, display conditional messages, or tailor calls-to-action based on who your visitor is and what they’re doing on your site.
The dynamic content feature can be found by clicking into the text toolbar and selecting the icon at the end. There, a list of dynamic content options can be found including Dynamic variable, Dynamic promotion, Dynamic page views, and Dynamic expressions.
Dynamic Variable:
Surface variables that have been mapped on your site to display dynamic content such as the name of the product in your basket.
Dynamic Promotion:
Encourage users to add more items to their cart or increase their basket value with dynamic promotions.
Dynamic Page Views:
Motivate action through displaying the number of people that viewed a product in a set time frame.
Preview:
Enable variable preview to see how sample text will display in your campaign.
Learn how to write your own dynamic expressions to create custom experiences tailored to your site and users.