Epsilon Tag Features

Updating to the Epsilon tag unlocks our best-in-class COREid capabilities, delivering rich insights into your customers and empowering you to take targeted, actionable steps to help reach your goals faster.

With real-time attribute recognition, we identify your key audience segments so you can create personalized campaigns tailored to their unique behaviors and preferences. Knowing your users' values, priorities and decision-making styles lets you craft experiences that resonate and create high impact.

With lookalike audiences, we model your top users to find high-value prospects across offsite paid channels. You can then send those audiences to third-party channels like Facebook, Instagram, Epsilon and Google with one click.

Create audiences based on users' onsite visitor behavior, and use them to retarget on Epsilon Digital and other third party platforms (e.g.: Meta) or on site when they return. This ensures you re-engage prospects to reignite interest, drive them back, and surface consistent and cohesive messaging across channels.

Get to know your customers better with ​ our comprehensive, data-driven breakdown of your identifiable site visitors, across gender, age and more. These insights can power strategic decisions that truly resonate with your audience.