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Standard Triggers

Triggering on timer, exit or inactivity

Esther Vermeil avatar
Written by Esther Vermeil
Updated over 2 weeks ago

The timer, exit and inactivity trigger are easy to setup and come ready to use out-the-box. Here, we explain how each works and how to implement them:

Timer

The timer trigger can be set to trigger a campaign when a user passes a set limit of seconds on a page. Setting a timer to 3 seconds would mean that the campaign in question will only trigger for any user who has spend >3 seconds on any page that the campaign targets.


Exit

The exit trigger works on desktop devices when a user moves the mouse pointer outside of the browser window. On mobile and tablet, we track the time between a page losing and regaining focus. If there is more than 5 seconds after the last interaction it is registered as an exit intent. In addition, if a user swaps tabs or enters another application in mobile, when they return to their browser, the campaign will have appeared.


Inactivity

The inactivity trigger is similar to timer but only works when a user has not moved their cursor, typed or touched their screen for a certain period. Setting an inactivity timer for 3 seconds would require a user to not interact with the site at all for this window, at which point the campaign would trigger.

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