Version date: 21/08/2024
Purpose
This Yieldify Data Collection Policy sets out the type of data Yieldify may collect in the provision of its Services to Customer, how it processes such data and the purposes and duration of such processing. Capitalised terms used and not otherwise defined herein shall have the meaning set forth in the agreement between Yieldify and Customer which references this policy (“Agreement”):
1. Type of data we collect
As part of Yieldify’s service we may collect the following information about end users:
Technical data such as:
browser language
browser type and version
geolocation
operating system
type of internet connection
browser window size
color depth
whether the browser accepts cookies and local storage.
Personal information (defined by the Customer and subject to the exact campaign run) such as:
IP address
device identification information (such as user agent, MAC address, IMEI, and device time)
name
email address
telephone number
address
additional fields as defined by Customer
Activity information
Website browsing activity information such as:
pages viewed on the website
timestamps of visits and actions activity events
referring URL
time spent on pages
Transactional information such as:
order ID
order value
information and quantity of products in the basket and in transactions
Mouse interaction information with the website such as exit intent and clicks
Form submissions within Yieldify campaigns
Page and website information as defined by our client (e.g. travel route queries)
Error logs.
Content information
Content and settings information about the campaigns to which the user has been exposed (impressions) as well as the variant they have seen in the case of A/B tests.
2. How we collect it
Part of the integration process between Yieldify and the Customer is the placement of a Javascript tag (either by the Customer or Yieldify) in the header on every page of the Customer’s website. The Javascript tag can be installed in a Tag Manager such as Google Tag Manager, or directly on the Customer’s site.
Once the Javascript tag is installed and activated it will collect personal data from users of the Customer’s website, place cookies to uniquely identify users, and send this data to Yieldify’s data collection servers as HTTPs requests.
3. Why we process the data
Yieldify processes the data for the purposes of providing Services to Customers.
Anonymised/de-identified personal data is processed by Yieldify for the purposes of improving the Services and benchmarking activities.
4. How the data is processed
Yieldify processes the data in various ways depending on the specific and desired functionality of the Services purchased by the Customer. Some use cases are as follows:
Aggregation for the purpose of campaign performance metric reporting
Event deduplication attribution for the purpose of generating A/B Testing Results
Filtering and presentation of lists of email addresses (lead generation)
Aggregation of pageviews in real time for the purpose of social proof campaigns
Data is sent via Connector Engine (subcontractor) to Email Service Providers (ESPs) so that the Customer can utilise its existing ESPs
Data events are sent to the Customer’s Google Analytics so that the Customer can visualise end user interaction data within their existing analytics tool.
5. Where is the data processed
The data is processed both inside and outside the European Economic Area.
The Customer's data will not be processed outside the European Economic Area unless one of the adequate safeguards outlined under the Applicable Data Protection Laws have been ensured in relation to such data transfer.
6. Storage duration of the data
We process the personal data of the Customer for the Term of the Agreement and for the period of 90 days before we anonymise or aggregate such data.
The anonymised / aggregated data is kept indefinitely.
7. List of sub-processors current as at date of this policy
Amazon AWS (currently Customer Data is hosted in the AWS Ireland “eu-west-1” location)
Looker (Data hosted in EU, AWS EU-West ~ Dublin, Ireland)
Cyclr (Data hosted in EU)
Sendgrid (Data hosted and processed in EU)
Mailjet (Data is stored and processed in the EU)
Yieldify Australia (Yieldify UK’s subsidiary company)
Yieldify Singapore (Yieldify UK’s subsidiary company)
Yieldify USA (Yieldify UK’s subsidiary company)
8. ICO Registration Number
Registration number: Z6627112