One of the most effective messages to drive a user to add to cart is Yieldify's Social Proof.
A social proof is designed to drive a user to complete the next step in their journey. This makes the social proof an incredibly flexible tool that can be applied in different ways to guide the on-site experience. Examples include:
On Product Pages: Drive users to add an item to cart
On the Cart Page: Drive users to continue to checkout
On the Checkout Page: Drive users to complete their purchase
Key Targeting Recommendations:
We recommend setting up your first social proof using the following Targeting Options:
Page Type = Product
This will ensure that your social proof is only appearing on pages where a user can immediately add an item to cart, naturally progressing the user down the core funnel
Dynamic Social Proof
This enables you to have any message only appear on pages that have had a minimum number of page views over a specific time frame, allowing you personalize messaging depending on a page's popularity.
Example Targeting:
Page Type is Product
Dynamic Social Proof is Greater Than 500 views in past 24 hours.
In this case, your campaign would only appear on your Product Pages that have had over 500 views in the past day, a great target to highlight product popularity.
Key Campaign Types:
Sticky
Recommended Copy:
Static Social Proofs:
All Websites: Most Loved, Best Seller
Clothing/Apparel: Designer Favorite, Trending Piece,
Luxury: Season's Trend, Editor Favorite
Travel: Most Searched, Hot Destination
Food / Bev: Consumer Favorite, Consumer Recommended
Dynamic Social Proof:
All Websites: X people cannot wait to add this item to their collection
Clothing/Apparel: X people are looking to add this to their wardrobe
Luxury: Not recommended
Travel: X people are looking at this offer
Food / Bev: X people cannot wait to enjoy this glass of wine
Campaign Examples:
On image sticker
Highlight a key social proof message above a product image.
Most effective on websites with a large product images to help singular items stick out. We recommend static social proof copy to minimize experience size.
Test this campaign through our Demo Website by clicking here
Above Description Embedded
Embed a key social proof message above your product's description.
Most effective on websites with a long product descriptions to help capture a consumer's attention.
Test this campaign through our Demo Website by clicking here
Above Description Ebedded Dynamic
Highlight the number of users looking at a product page in the past 24 hours to drive urgency.
Most effective for product lines with very limited availability (Travel, LTO).
Test this campaign through our Demo Website by clicking here
