The dynamic promotion component is one of the most useful tools to drive conversion and improve AOV. Dynamic promotions allow you to show the difference between a predetermined threshold and the current basket value of your customer. You can use this to push upsell behaviour like in the example below:

First of all, you'll need to check that basket value mapping is set up to use this component as it relies on this to evaluate against a target spend. If you're a managed account, this will have been set up for you.

Configuring this component couldn't be simpler - set the target spend you want to achieve, amend the copy and you're ready to go.

You may also want to combine this with a basket value target to only show when it is most relevant for users - using our example above, I might decide to only show this when a user has hit £35 so that they're only a short distance from the threshold.