Lead Capture is a central aspect to starting the personalization experience with Yieldify. By empowering a consumer to provide their information to you, you able to both engage with these consumers via your ESP or SMS provider and empower deeper levels of personalization based on the information that you capture.
Lead Capture is the first step of this journey and one that needs to be applied effectively to maximize the number of personalized experiences you can offer to consumers in future journeys.
Traditionally, Lead Capture is seen as a one step process, offer a single discount call to action on entrance and hope a user chooses to provide their information in that moment. Yieldify realizes that there is so much possibility to do more through a multi-layered lead capture experience increasing the number of leads your website can capture by 20% on average.
Timing Based Journey
Have follow up Lead Capture messaging appear on a timer. This is most effective on websites with Blog Pages, long Landing Pages, or a focused product line. This journey is designed to reduce bounce rate by providing multiple opportunities to provide a lead without a user needing to leave a page.
To activate this journey click here. Each stage of this journey is activated based on the decisions you make on the website like you are a standard consumer.
Like Yieldify's current lead capture journeys, if you provide a lead at any stage of the journey, you will not be exposed to any other campaigns in subsequent stages.
Stage 1
Lead Capture Overlay
Audience: New Users who have not submitted a Lead with on your website
Triggers: Instantly on Entrance
This overlays acts as an introduction to your lead capture strategy, offering a call to action to join a newsletter, create an account, or provide a phone number to offer an incentive
Stage 2
Follow Up Notification
Audience: Users who saw Stage 1 and chose not to submit a lead
Triggers: Once it has been 30 seconds after a user saw Stage 1
Our follow up notification acts as a natural second chance to a user that may have closed the initial entrance overlay on reaction without realizing how valuable a 10% discount may be for later in their shopping journey.
This CTA appears in the corner of a user's screen and persists across pages until the message is closed.
Upon click, the Lead Capture Overlay will display again.
Stage 3
Product Page Submit Button
Audience: Users who saw Stage 1, chose not to submit a lead, and is on a product page
Triggers: Once it has been 30 seconds after a user saw Stage 1
Our product page submit button is designed to allow a user another chance to provide a lead by making lead capture a natural part of the shopping experience.
This CTA is embedded directly next to your Add to Cart button to ensure your incentive is top of mind.
Upon click, the Lead Capture Overlay will display again.
Stage 4
Last Chance Cart Button
Audience: Users who saw Stage 1, chose not to submit a lead, and is on the cart page
Triggers: Once it has been 30 seconds after a user saw Stage 1
As a user gets closer to checkout, their tendency to look for a discount naturally increases. Here, it is where a consumer is most likely to start leaving the website to search for any available coupon codes or re-evauate what items they want to purchase.
As a result, Yieldify designs a last chance lead submit button that enables this consumer to find the incentive they want as quickly as possible to ensure a user checks out immediately after.
This CTA is place directly next to your Check Out button to ensure it is immediately visible.
Upon click, the Lead Capture Overlay will display again.
Expanded Testing Opportunities
Offer Deeper Discounting: As a consumer continues down their user journey, you can increase your discount offer to better incentivise providing a lead. While we are confident, that this will drive significant increases in lead capture, it is often not necessary to incentivise a lead capture later in the uesr journey. We also recommend A/B testing this against a consistent disount journey to best display the incremental effect.
Personalize Designs to Page Types: Styling your lead capture message to match the page a user is currently on is a simple and effective way to increase lead capture rates. This can be as simple as using a male model on men's products on your fashion website compared to a female model on women's products, or changing your copy to refer to the product being viewed via a message like "Save 10% on this accessory today".
Animate your later stage CTAs: Make any button more enticing to enage with on screen by adding light animation to the button's design. Yieldify's designs are fully enabled to support GIFs for any of our on-site experienes.