Time on site targeting allows you to target users based on how long they’ve been on your website in their current session.

The longer someone spends on site, the more likely they are to purchase – or abandon. A well-timed message can be all it takes to make the difference between drop off and conversion. With time on site targeting, you can vary the experience for users deep into their session vs. those who are new on site.

This target only takes into account the current session a user is on, not the cumulative time over multiple sessions.