User groups allow you to join together a combination of audiences to create a broader targeting group for your campaign.

Whilst a list of targeting and triggering rules must all be fulfilled to show a campaign, user groups are independent - this means that any one group can trigger the campaign when the rules are fulfilled.

Building a User Group

Defining your audience

To illustrate, let's use a basic example. I want to show my campaign to everyone who looks like they're going to abandon on the basket page. Here's what this looks like:

Unfortunately, my site URL structure is different on mobile - where my basket page on desktop always contains /basket, on mobile this is named #checkout-step-1. I also can't use the traditional exit trigger on mobile because there's no cursor - I'm going to need a different trigger as well.

Creating the targeting

To make sure I correctly target my audience, I can create and name 2 user groups:

  • All mobile users using a timed trigger and containing #checkout-step-1,

  • All desktop users that works on exit with a /basket URL target.

Here's what this would look like:

As you can see, these are a powerful way to build an audience. Without the limitations posed by a single set of rules, you can create up to 10 user groups to encapsulate every variation of your ideal audience.

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