Countdown timers are a powerful tool that can be used to create urgency and drive users to conversion.
Here are a few different types of countdown timers you could configure in the platform depending on your campaign's needs:
datetime-timezone: specific time and date in specific timezone
Example: A timer set to end at 11:59pm EST on November 30
Use Case: A store based in New York is running a Black Friday sale online. They have a countdown timer configured to Eastern Standard Time to ensure the promotion ends at the correct local time.
time-timezone: specific time in specific timezone, repeats daily
Example: A timer set to end at 3pm EST daily
Use Case: A store based in NY has a daily countdown timer that ends at 3pm EST, encouraging users to place their orders before then to qualify for same day shipping.
datetime-local: specific time and date in user’s local timezone
Example: A timer set to end at 11:59pm on November 30 in the user’s local timezone
Use Case: A store is running a Black Friday sale online. They have a countdown timer that ends at the end of the day in the user's local time, so the sale lasts the full day for every shopper, regardless of their location.
time-local: specific time in user’s local timezone, repeats daily
Example: A timer set to end at 3pm daily in the user's local timezone
Use Case: A store has multiple locations across the country. They have a daily countdown timer that ends at 3pm, encouraging users to place their orders before then to qualify for same day shipping in their region.
duration: specific amount of time
Example: A timer that counts down 15 minutes any time a user enters the page
Use Case: An online store has a countdown timer that starts when a user enters the cart page, alerting them that their items will remain in the basket for only 15 minutes.