Lead capture component are the basis for any lead generation strategy and allow your site users to submit their information via a form.

The lead capture component comes with 2 parts by default - the form field and the submission CTA. Both are necessary to create a form.

Form Selection

Lead capture campaigns include a number of form options that you can easily configure to fit your needs.

Basic Lead Capture:

Date of Birth

Use this form to collect Date of Birth leads. You can configure the size, placement, form label, requirement setting, and label text setting.

Email

Use this form to collect Email leads. You can configure the size, placement, form label, placeholder text, validation message, requirement setting, and label text setting.

Name

Use this form to collect Name leads. You can configure the size, placement, form label, name format, placeholder text, requirement setting, and label text setting.

Phone Number

Use this form to collect Phone number leads. You can configure the size, placement, form label, country code, validation error message, placeholder text, requirement setting, and label text setting.

Zip Code

Use this form to collect Zip Code leads. You can configure the size, placement, form label, country code, validation error message (for US, UK, and Canada) placeholder text, requirement setting, and label text setting.

Opt in Message

Use this form to display an opt in message that users need to agree to. You can configure the message itself, size, placement, checkbox dimensions, and requirement setting.

Surveys:

Create surveys to gain deeper insights and maximize the information you gather from your clients.

Dropdown

Use this form to display a dropdown menu that users can select from. You can configure the size, placement, survey type and options, label text, label text setting, placeholder text, and requirement setting.

Multiple Choice

Use this form to display multiple choice options that users can select from. You can configure the size, placement, survey type and options, multi-select (check boxes) vs single select (radio buttons), columns, spacing, and requirement setting.

Open Question

Use this form to display open questions that users can answer. You can configure the size, placement, survey type, label text, label text settings, placeholder text, single line vs multi line answer, and requirement setting.

Submission CTA

To configure the CTA, you'll first want to define a type - in most cases, this will be Submit & Dismiss which will close the campaign when a valid lead has been entered and submitted. You're also able to:

Submit and Redirect,
Submit and Redirect to Dynamic URL - This is used primarily by our technical solutions team to build custom URLs,
Submit and Next - Valid for campaigns with multiple stages where you may surface something like a discount code,
No Action.

If you have any pre-built email campaigns you can also choose to link your lead capture form to these. By selecting an item from the Email campaign dropdown, any leads submitted will automatically trigger a send of the email (assuming the email has the correct data available on that user).