Lead Capture Experiences drive consumers to submit any personal information through a form that can be later used for segmentation.
Lead Capture experience characteristics:
Design: Requires a form in at least one stage, for all variants and targeted device.
Testing: Can be tested against a control group or run without.
Reporting:
When run without a control group, performance is measured by Lead Capture Rate - read more about reporting of lead capture experiences here.
When run against a control group (incremental test), performance is measured by Revenue Uplift or Conversion Rate Uplift - read more about reporting of incremental experiences here.
Dashboard count: Experience is added to the counter for the duration that it is live. It will no longer be counted when the campaign is paused or deleted.
Lead Capture examples:
Email Capture
Click-to-SMS phone capture
Surveys with phone/email capture