What is a Lead Campaign?
Lead campaigns are multi-variant tests run without a control group that contain forms to gather information about consumers.
The goal of lead campaigns is to maximise lead capture and the collection other user-generated information.
How do I know if an Incremental Campaign is successful?
The objective of these multi-variant tests is to identify the variant that generates the highest Lead Capture Rate compared to the other variants, before exposing it to a wider audience.
The winning variant of multi-variant lead campaign tests is the one with the highest Lead Capture Rate and can only be determined after one variant has collected at least 500 leads.
How are campaign metrics calculated?
Yieldify reports Lead campaign performance with the following metrics:
Sessions: number of sessions that resulted in an impression of the variant or control group
Leads: number of form submissions for that variant
Lead Capture Rate: percentage of sessions that resulted in the variant’s form submission
Calculation: Leads / Sessions
Conversions: number of sales after a campaign variant or control group impression
Conversion Rate: percentage of sessions that resulted in a sale after a campaign variant or control group impression
Calculation: Conversions / Sessions
AOV: (Average Order Value) average revenue generated by sales that occurred after a campaign variant or control group impression, within a website's purchase cycle.
Calculation: Total Revenue / Conversions
Revenue per Purchase Cycle: average amount of revenue generated per session by consumers in each variant or control group, within a website's purchase cycle.
Calculation: (Conversions * AOV) / Sessions