Performance
Understanding the results your campaigns are generating
By Erin and 1 other2 authors16 articles
- Default Reporting CurrencySet a default reporting currency at the website level in your Account Settings.
- Default Test Confidence LevelSet a default test significance at the website level in your Account Settings.
- How to create a Multi-variant Test + Control
- Running an A/B + Control TestSetting up and running AB Control tests
- Running an Incremental TestUnderstanding the calculations behind incremental tests
- Purchase IndicatorsCreating and tracking custom goals with purchase indicators
- Calculating Confidence (Frequentist)Understanding our approach to Frequentist confidence measurement
- Outlier FilteringUnderstanding outlier filtering and its impact on performance
- Sales and Revenue Tracking & AttributionUnderstanding how sales and revenue are attributed
- Understanding Performance: Incremental Campaigns (revenue)A breakdown of all the metrics displayed in the campaign performance tables for incremental campaigns
- Understanding Performance: Lead Capture CampaignsA breakdown of all the metrics displayed in the campaign performance tables for multi-variant lead campaigns
- Understanding Performance: Promotional Campaigns (revenue)A breakdown of all the metrics displayed in the campaign performance tables for promotional (aka. multi-variant click) campaigns
- Understanding Performance: Promotional Campaigns (non-revenue)A breakdown of all the metrics displayed in the campaign performance tables for promotional (aka. multi-variant click) campaigns
- Understanding Performance: Incremental Campaigns (non-revenue)A breakdown of all the metrics displayed in the campaign performance tables for incremental campaigns
- Calculating Probability of SuccessUnderstanding our approach to testing incremental experiences with Bayesian Confidence.
- Understanding Campaign Performance MetricsThis article explains how the performance metric varies based on the goal of a test.