What is a Promotional Campaign?
Promotional campaigns are multi-variant tests run without a control group that contain a Call to Action encouraging users to convert.
Promotional campaigns are temporary experiences that highlight a time-boxed sale or promotion. If the campaign is intended to be a permanent installation on the website, we recommend running it as an incremental click campaign first, in order to understand the campaign’s impact on website revenue.
How do I know if a Promotional Campaign is successful?
The objective of these multi-variant tests is to identify the variant that generates the highest Click Conversion Rate Uplift compared to the other variants, before exposing it to a wider audience.
Click Conversion Rate Uplift is the percentage difference in the conversion rate between users who saw the variant and clicked, and users who saw the variant and did not click.
The winning variant of these multi-variant tests is the one with the highest Click Conversion Rate Uplift and can only be determined after one variant has collected at least 200 sales from consumers who have seen the variant and clicked on its CTA.
How are campaign metrics calculated?
Yieldify reports Click campaign performance with the following metrics:
Sessions: number of sessions that resulted in an impression of the variant or control group
Clicks: number of times the variant’s CTA was clicked
Revenue per session (no-click): revenue generated per session, by consumers who saw the campaign and did not click on it.
Revenue per session (click): revenue generated per session, by consumers who saw the campaign and clicked on it.
Click Conversion Rate Uplift: percentage difference in the conversion rate between users who saw the variant and clicked, and users who saw the variant and did not click.
Calculation: (Conversion Rate from Click Consumers / Conversion Rate from No-Click Consumers) - 1
Incremental Click Conversions: additional conversions generated from consumers who saw and clicked on the campaign, compared to those saw the campaign and did not click
Calculation: (Conversion Rate from click consumers - Conversion Rate from no-click consumers ) * Clicks