Lead capture components form the basis for any lead generation strategy and allow your site users to submit their email via a form. Once you've added a lead capture component you'll also be able to add other components to enrich your data, including dropdowns, radio buttons and other text fields.

The lead capture component comes with 2 parts by default - the input field and the submission CTA. Both are necessary to create a form.

Input Field

To configure the input field, you'll need to choose the correct type of input (this might not be an email, it could be any of the supported types including phone, address or name. To make sure a user inputs the correct information, make sure you amend the placeholder text to a relevant value.

We also provide some default validation for each type that helps filter out any incorrect submissions (although you can create your own using regex).

Submission CTA

To configure the CTA, you'll first want to define a type - in most cases, this will be Submit & Dismiss which will close the campaign when a valid lead has been entered and submitted. You're also able to:

  • Submit and Redirect,

  • Submit and Redirect to Dynamic URL - This is used primarily by our technical solutions team to build custom URLs,

  • Submit and Next - Valid for campaigns with multiple stages where you may surface something like a discount code,

  • No Action.

If you have any pre-built email campaigns you can also choose to link your lead capture form to these. By selecting an item from the Email campaign dropdown, any leads submitted will automatically trigger a send of the email (assuming the email has the correct data available on that user).

Did this answer your question?