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Performance
Understanding the results your campaigns are generating
By Michael and 1 other2 authors15 articles
Running an A/B + Control Test
How to create a Multi-variant Test + Control
Default Test Confidence Level
Default Reporting Currency
Running an Incremental Test
Purchase Indicators
Calculating Confidence (Frequentist)
Outlier Filtering
Understanding Performance: Incremental Campaigns (revenue)
Understanding Performance: Lead Capture Campaigns
Understanding Performance: Promotional Campaigns (revenue)
Understanding Performance: Promotional Campaigns (non-revenue)
Understanding Performance: Incremental Campaigns (non-revenue)
Calculating Probability of Success
Understanding Campaign Performance Metrics