Performance

Understanding the results your campaigns are generating

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6 articles in this collection
Written by Alex Martinsmith, Michael DeSimone, and Martin McStravick

Running an A/B + Control Test

Setting up and running AB Control tests

Written by Alex Martinsmith
Updated over a week ago

How to create a Multi-variant Test + Control

Written by Martin McStravick
Updated over a week ago

Running an Incremental Test

Understanding the calculations behind incremental tests

Written by Michael DeSimone
Updated over a week ago

Purchase Indicators

Creating and tracking custom goals with purchase indicators

Written by Alex Martinsmith
Updated over a week ago

Calculating Confidence

Understanding our approach to confidence measurement

Written by Michael DeSimone
Updated over a week ago

Outlier Filtering

Understanding outlier filtering and its impact on performance

Written by Alex Martinsmith
Updated over a week ago