Performance
Understanding the results your campaigns are generating
Default Reporting CurrencySet a default reporting currency at the website level in your Account Settings.
Default Test Confidence LevelSet a default test significance at the website level in your Account Settings.
How to create a Multi-variant Test + Control
Running an A/B + Control TestSetting up and running AB Control tests
Running an Incremental TestUnderstanding the calculations behind incremental tests
Purchase IndicatorsCreating and tracking custom goals with purchase indicators
Calculating Confidence (Frequentist)Understanding our approach to Frequentist confidence measurement
Outlier FilteringUnderstanding outlier filtering and its impact on performance
Sales and Revenue Tracking & AttributionUnderstanding how sales and revenue are attributed
Understanding Performance: Incremental Campaigns (revenue)A breakdown of all the metrics displayed in the campaign performance tables for incremental campaigns
Understanding Performance: Lead Capture CampaignsA breakdown of all the metrics displayed in the campaign performance tables for multi-variant lead campaigns
Understanding Performance: Promotional Campaigns (revenue)A breakdown of all the metrics displayed in the campaign performance tables for promotional (aka. multi-variant click) campaigns
Understanding Performance: Promotional Campaigns (non-revenue)A breakdown of all the metrics displayed in the campaign performance tables for promotional (aka. multi-variant click) campaigns
Understanding Performance: Incremental Campaigns (non-revenue)A breakdown of all the metrics displayed in the campaign performance tables for incremental campaigns
Calculating Probability of SuccessUnderstanding our approach to testing incremental experiences with Bayesian Confidence.
Understanding Campaign Performance MetricsThis article explains how the performance metric varies based on the goal of a test.