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Performance
Performance
Understanding the results your campaigns are generating
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6 articles in this collection
Written by
Alex Martinsmith,
Michael DeSimone,
and
Martin McStravick
Running an A/B + Control Test
Setting up and running AB Control tests
Written by
Alex Martinsmith
Updated over a week ago
How to create a Multi-variant Test + Control
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Written by
Martin McStravick
Updated over a week ago
Running an Incremental Test
Understanding the calculations behind incremental tests
Written by
Michael DeSimone
Updated over a week ago
Purchase Indicators
Creating and tracking custom goals with purchase indicators
Written by
Alex Martinsmith
Updated over a week ago
Calculating Confidence
Understanding our approach to confidence measurement
Written by
Michael DeSimone
Updated over a week ago
Outlier Filtering
Understanding outlier filtering and its impact on performance
Written by
Alex Martinsmith
Updated over a week ago