Core enhancements aim to permanently maximise your website conversions for a targeted segment of your consumers.
They are typically tested against a control group to identify the variant that generates the highest revenue uplift compared to the control group, before exposing that variant to a wider audience. This testing sequence ensures that Yieldify campaigns have a net positive impact on consumers’ experience before placing them more permanently on a website.
Core Enhancement characteristics:
Design: Does not contain lead capture forms. *drop down selections are permitted.
Testing: Can be tested against a control group or run without.
Reporting:
When run against a control group (incremental test), performance is measured by Revenue Uplift or Conversion Rate Uplift - read more about reporting of incremental experiences here.
When run without a control group but with multiple variants that contain a CTA, performance is measured by Click Revenue Uplift or Click Conversion Rate Uplift - read more about reporting of promotional experiences here.
When run without a control group and only one variant, there is no way to measure the performance of the experience. It will have no performance metric.
Dashboard count: Experience is added to the counter for the duration that it is live. It will no longer be counted when the campaign is paused or deleted.
Core Enhancement examples:
Category Page Traffic Shaping Overlay
Product Page Embedded Social Proof
Basket Embedded USPs
Exit Intent Overlays