Promotional experiences aim to maximise the reach of a temporary promotional message.
Promotional experience characteristics:
Design:
Requires a CTA that reports on conversion clicks in all variants and targeted device.
Does not contain lead capture forms. *drop down selections are permitted.
Scheduling: Expires within 30 days of being set live.
Testing: Cannot be tested against a control group.
Reporting: Performance is measured by Click Revenue Uplift or Click Conversion Rate Uplift - read more about reporting of promotional experiences here.
Dashboard count: Experience is added to the counter when it goes live. It will still be counted after the campaign is paused or deleted.
Promotional experience examples:
Easter weekend promotional banner
Boxing day promotional overlay